Asics: A Legacy of Innovation and Performance

2025-03-09

Founded in 1949 by Kihachiro Onitsuka, AsicsAsics

The Early Years: Building a Foundation

In the aftermath of World War II, Onitsuka sought to inspire the youth of Japan by encouraging participation in sports. He started by making basketball shoes in his hometown of Kobe, Japan. The first pair of shoes, known as the Onitsuka Tiger, was crafted with the goal of providing players with better traction and stability on the court. The design was innovative for its time, quickly gaining popularity among athletes.

Expanding Horizons

As the brand gained traction, Onitsuka began to expand its product line to cater to a variety of sports, including running, volleyball, and wrestling. The AsicsMarup

A New Era

In 1977, Onitsuka Co. merged with two other companies to form Asics Corporation. This merger marked the beginning of a new era for the brand. The company invested heavily in research and development, focusing on biomechanics and materials science to create footwear that enhanced athletic performance. The iconic Gel

Global Reach and Modern Innovations

Today, AsicsFlyteFoamMetaRide

Commitment to Sustainability

In recent years, Asics

Asics' journey from a small Japanese shoe manufacturer to a global icon in athletic wear is a testament to its dedication to innovation, quality, and the well-being of its customers. The brand's history is a reflection of its enduring mission: to inspire movement and foster a healthier, more active world.

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